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Falmivo Falmivo

Method

Skip a step and the work starts lying to itself.

We do not sell a framework. We keep an order. It exists so a campaign cannot hide a soft brief behind a handsome frame.

  1. 01

    Brief

    Name the act, the change, the first shippable date, and the claims we will not make. Two messages is two jobs. Pick one or fund both.

  2. 02

    Line

    One spine that still reads on a phone, in bad light, next to whatever else is in the feed. Variants are for formats. They are not a way to postpone a decision.

  3. 03

    Make

    Schedule production against the placements that are bought. If the money sits in 9:16, that cut comes first. Sound is optional; mute is not an afterthought.

  4. 04

    Place

    Open where the work is strongest. Widen only if the reading says widen. A new crop is a recut, not a stretch.

  5. 05

    Read

    Wait long enough to be honest. Then recut, re-place, or stop. A recap without a next action is a souvenir.

Off the table

No invented category to make a product sound larger. No logo on every frame. No brief we cannot defend from this street.

When the job is real enough to argue about: contact@falmivo.com.